COO Priv.-Doz. Dr. Helmut Kaufmann about the challenges of digitalization and how it is being implemented at AMAG.

We made it clear that digitalization – however much of a hot topic it may be in the media – must not be an end in itself. Digitalization must make technical and economic sense. In view of the countless ways in which digitalization can be carried out, we have developed the AMAG Digitalization Compass to enable everyone at AMAG to navigate these possibilities more effectively.

Model representation of Digitalizationcompass:


The outermost layer of our model is economic, ecological and social sustainability as the fundamental principle underlying all our activities. This refers primarily to the sustainable, in other words consistent, positive development of the company. This can only be achieved if AMAG is able to ensure operational excellence, product leadership and close proximity to our partners. The concept of sustainability is sometimes narrowly confined to the topics of environmental protection and resource conservation.


Even these areas can be sustainably improved if we demonstrate operational excellence in all our work. Among other things, it reduces the amount of material we use, leads to less waste, and increases our recycling rate. Eight fields of action for digitalization are key to achieving our three core goals: operational excellence, product leadership and proximity to our partners. Digital twin technology and autonomous transport vehicles for example, which I mentioned earlier, are within the Digital Reality and Automated Production fields.

Digitalizationcompass of AMAG

I think that people sometimes underestimate the fact that a company has to be able to afford digitalization. Hence, I do not believe that digitalization alone will raise the entire industrial landscape to a higher level. Instead, I expect that the landscape will be divided into those who can afford to digitalize and those who cannot. I am confident that we at AMAG are right at the forefront of this development.

Priv.-Doz. Dr. Helmut Kaufmann
Priv.-Doz. Dr. Helmut Kaufmann, COO

Digitalization must not be an end in itself.

Priv.-Doz. Dr. Helmut Kaufmann, COO

Would you like to know more?

learn more

Write comment

Do you have comments?

 Data protection
I declare that I have read the Data Protection Statement and that I consent to the storage and processing of the personal data (name and email address) provided by me in the comments form for the purpose of publication of and responding to my comment by AMAG Austria Metall AG and service providers engaged by it (marketing agency, IT service provider, hosting partner). I also consent to my name possibly being published together with my comment on the relevant report on www.amag.at. The consent can be withdrawn at any time by email to datenschutzmail displayamagmail displayat so that processing is no longer permissible from the date of withdrawal. However, the lawfulness of processing remains unaffected up to the date of withdrawal.


There are no comments for this article!

Back to overview