AMAG has pursued a specialty products strategy for over 10 years and perceives itself as a premium manufacturer focused on innovation and sustainability. The highest standards in the areas of quality, occupational health and safety, environmental protection and energy efficiency as well as Information security in all its processes - these are the main cornerstones of its strategy of profitable growth. The requirements of customers, employees and other stakeholders as well as legal obligations serve as the basis. Sustainability has long ranked as an important component of the corporate business strategy. Consequently, it supports the sustainability targets set out by the United Nations as well as the Aluminium Stewardship Initiative (ASI) specifically for the aluminium sector.
In 2019, AMAG focused intensively on products for the future as part of a comprehensive, strategic process. As a result, it was decided to focus unswervingly on growing AMAG as a premium supplier with a high proportion of specialty and sustainable products. The investments made in previous years thanks to which AMAG now has the most modern, integrated rolling mill facility in the Western world, have laid an outstanding platform for this development.
With its strategic priority in the area of recycling, a significant contribution is now made to reducing emissions. Activities in this field are constantly reinforced, thereby further extending the Group's lead. The increasing demand for CO2-optimised products and processes, in particular, bolsters this approach. By comparison with the primary route, the recycling of aluminium saves up to 95 % of Energy per tonne of aluminium produced. Customers are supported by additional value-adding steps in Ranshofen, coupled with closed loop concepts for the efficient use of aluminium scrap with CO2-optimised supply chain solutions.
The agenda for the coming years is clear: to successfully overcome the challenges in connection with the COVID-19 pandemic and the climate crisis. The expansion in Ranshofen has laid the long-term foundation for meeting rising customer requirements. The innovative power and clear strategic focus on specialty products as well as the Group's proven lead in the field of recycling are making an active contribution to these central challenges.
One of AMAG's further distinguishing features is the diversity of products produced at one facility.
AMAG's specialty products serve numerous customers in a wide variety of markets, and the experience gained from one product group can be expedient in others.
AMAG was successfully certified in accordance with the ASI Chain of Custody (CoC) standard in 2020. The certification forms the basis for the sale of so-called "ASI Aluminium". Aluminium which may be sold as ASI Aluminium guarantees environmentally compatible and socially acceptable production and processing throughout the entire process chain, from extraction of the raw material to the high-quality end product. ASI-certified aluminium thus offers AMAG customers the opportunity to support responsible supply chains for aluminium and therefore the recycling of scrap, closed loop concepts and the sustainable production of aluminium. After the successful conclusion of the capacity expansion program ("AMAG 2020" project), the focus shifted to the selective extension of the value chain to further reinforce the strategy of offering specialty products. The acquisition of a 70 % interest in Aircraft Philipp (ACP) concluded at the end of October 2020 represented a particular highlight for AMAG in 2020. This increases value added, closes material cycles and improves the CO2 footprint by sorting and recycling the scrap occurring during processing. Consequently, Aircraft Philipp fits into the strategy of specialisation and sustainability.
In summary, AMAG is working on developing specialty products which meet the target of a high percentage of recycled content and support customers in their efforts to reduce greenhouse gases. On this underlying premise, it is AMAG's clearly formulated goal to maintain its profitable growth.
Contribution to achieving Sustainable Development Goals (SDGs)
AMAG supports the achievement of targets for sustainable development adopted by member states of the United Nations in 2015. The 17 targets represent a milestone on the global path to a more sustainable future, offering companies a universally applicable framework in order to make a positive contribution to the growth of the economy and development of society. AMAG commits to implementing this agenda with innovative, sustainable products, dedicated environmental management and a responsible value chain.