As a globally operating, forward-looking industrial company, AMAG is required to identify sustainability topics, set corresponding targets, and instigate requisite related measures. Communication and dialogue with stakeholders plays a central role in identifying relevant topics in this context.

For AMAG, important stakeholders include groups, institutions or individuals with which the company has a direct or indirect relationship through its business activities, and which consequently have an interest in AMAG’s activities. AMAG is in dialogue with all groups, and offers different formats for communication.

Stakeholder management process

The identification of stakeholders and the continuous and systematic analysis of their issues and expectations forms a cornerstone of stakeholder management. Stakeholders are involved on an ongoing basis. In addition to the online stakeholder survey conducted annually to date via the website, a wide variety of dialogue formats are used. These include questionnaires (through regular customer satisfaction assessments, social media, employee app), annual target attainment discussions with employees, personal discussions and dialogue at local, national and international level about cooperation in bodies and associations, topically related stakeholder events at the Ranshofen plant, participation in trade fairs and conferences, and communication through social media.

The feedback that AMAG receives from its stakeholders flows into the orientation and activities of sustainability management. AMAG regularly assesses how these are perceived by stakeholders.

Current stakeholder survey                

Help us contribute to shaping sustainability at AMAG.

You can decide for yourself which topics you want to address.

We will use the survey findings to shape our approach and commitment to sustainability, as well as the main topics to be included in our sustainability report. Your responses will be anonymous, the survey will take 5 minutes to answer.

Take part in the stakeholder survey

Memberships and partnerships

AMAG cooperates with industry and aluminium associations in order to create a level playing field in aluminium production, among other objectives. It also supports the development of international framework legislation on climate change and greenhouse gas emissions, and actively participates in the debate on solutions to these challenges. Furthermore, AMAG is actively involved in initiatives aimed at promoting the recycling of aluminium and material responsibility, and is a founding member of the Aluminium Stewardship Initiative (ASI).

Regional and social commitment

Support for local communities forms part of stakeholder engagement. As a leading company within the region, AMAG meets its social responsibility by deploying financial resources, and by making donations of materials and other tangible assets. The building blocks are donations, sponsoring and the commitment of employees.Sponsorship activities in the vicinity of the company Headquarters cover the four areas of education, social affairs, sports and culture. The development and further training of children, young people and adults is promoted as part of educational sponsorship. Many projects in the social sphere are supported, including as part of the AMAG Social Award. Another part of the spending is devoted to sport, in particular youth development and local sporting events. Various cultural institutions are supported as part of cultural sponsorship.

AMAG social award strengthens the value of voluntary work

The AMAG social award, which the company holds every year, creates a connection between not-for-profit campaigns and AMAG employees who wish to become involved in social initiatives.

The main aim is to highlight the value of voluntary work. Employees are invited to submit social projects for consideration by an independent jury that decides whether to provide support.

The key criterion is that aid should directly benefit disadvantaged individuals or people in need within the region. Support is given in the form of financial or in-kind donations to organisations (such as hospitals or nursing homes) or individuals.

The winning project of the AMAG social award 2019 was a music and light therapy installation for a kindergarten for children with special needs. AMAG assumed the costs of the therapy installation.

Local supplier expenses

Significant orders worth a total of EUR 82.6 million in Upper Austria, including EUR 51.3 million in the Innviertel region, were awarded in the 2019 financial year. Thanks to the high proportion of orders awarded locally and the prominent presence of suppliers’ personnel at the site (accommodation, gastronomy, commerce), companies within the region and the federal state of Upper Austria benefit from the growth path of AMAG.

Since the 2017 reporting year, we have published a summarized non-financial statement in our management report, thereby fulfilling our reporting obligation in accordance with the Sustainability and Diversity Improvement Act (NaDiVeG). It summarizes the essential information for AMAG on the five required aspects of environmental issues, employee issues, social issues, respect for human rights, anti-corruption and bribery.